Content goes beyond what people read on your site, its about what they experience when they interact with your brand. Blogs, web series, events and beyond, let me create the most memorable content for your brand. Examples of custom content creation include but are not limited to: blog posts, social media content, video content, and events.
Your brand is more than your logo or tagline. I'll help you develop a comprehensive brand strategy that ensures your company or personal brand resonates with your target audience for years to come. When we work together on your brand strategy, we will clearly define and articulate your brand's unique voice and ideal positioning in its respective market or markets. From mission and vision statements, to long-term growth strategies, solid brand management is the key to your company's success in the digital age.
Navigating the rapidly-changing digital landscape is no small feat. From Facebook and Instagram, to Snapchat, YouTube, and email marketing, I'll help you put together a killer plan for your business. Digital marketing is so much more than just posting on social media, understanding the unique landscapes of each individual platform and its users requires a keen understanding of digital culture an consumer behavior. Understanding the combination of messaging, timing, and outlet is instrumental to a strong integrated marketing campaign.
Professional and staff development plays a key role in the success of an agency or firm. Workshops are conducted in-person and you can select from full-day or half-day sessions. Workshops can be customized to your company's individual needs and can cover topics including media training, crash courses in marketing and branding, creating company culture, and more. These workshops are particularly helpful for startups and nonprofits.
My coaching services meet the needs of entrepreneurs and emerging brands who need to get out of their own heads and get some real, practical guidance and feedback from an experienced professional and entrepreneur at a more accessible price point than my monthly retainer fee. Coaching sessions are also incredibly valuable for students or recent graduates, those transitioning to a new career, or those making the move from a traditional office job to a freelancing role. Each coaching session includes a pre-call questionnaire, a one-hour phone call, Skype, FaceTime, or Google Hangouts session, and a post-call written review with specific feedback and suggested next steps.
The coaching sessions are designed to be candid and conversational—think office hours with your college professor or mentor. We can discuss any topic related to your business or personal brand. Common questions and topics have included:
- How do I market my startup using Instagram and Snapchat?
- I'm starting my own business and am not sure where to start. What advice do you have?
- I'd like someone to review my presentation (investor deck, proposal, etc.) and offer feedback, can you help me with that?
- I'm a woman/POC/minority working in an industry not known for diversity. How do I best navigate those waters?
- How do I get started with a career in marketing and media?